THE INFLUENCE OF THE MARKETPLACE IN INCREASING THE COMPETITION OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES)
DOI:
https://doi.org/10.5281/zenodo.22004044Keywords:
SME, Marketplace, CompetitionAbstract
The aim of this research is to analyze the influence of the marketplace in increasing competition for Small and Medium Enterprise (SME). This research uses a qualitative descriptive method to analyze the influence of the marketplace. Data was obtained through library research or literature study. The development of information technology today has a significant impact on competition in the business world, one of which is SME. Some marketplaces that are widely used include Tokopedia, Shopee, and Lazada. SME players can take advantage of the marketplace to attract more customers in the competition in the market. However, there are still many SME players who have not optimally utilized the existing features, thus becoming an obstacle in competing with other competitors.
Downloads
References
Anggriani Saputri, S., Berliana, I., Nasrida, M., Ekonomi Dan Bisnis, F., & Palangka Raya, U. (2023). PERAN MARKETPLACE DALAM MENINGKATKAN DAYA SAING UMKM DI INDONESIA. 3(1).
Hasanah, N., Muhtar, S., & Muliasari, I. (2020). MUDAH MEMAHAMI USAHA MIKRO KECIL DAN MENENGAH (UMKM). www.penerbituwais.com
Nur Sarfiah, S., Eka Atmaja, H., & Marlina Verawati, D. (2019). Jurnal REP (Riset Ekonomi Pembangunan) UMKM SEBAGAI PILAR MEMBANGUN EKONOMI BANGSA MSMES THE PILLAR FOR ECONOMY. Riset Ekonomi Pembangunan, 4(1). https://doi.org/10.31002/rep.v4i2.1952
Retzen Lupi Nurdin Nurdin, F. (2016). ANALISIS STRATEGI PEMASARAN DAN PENJUALAN E-COMMERCEPADA TOKOPEDIA.COM. Elektronik Sistem Informasi Dan Komputer, 2(1).
