THE INFLUENCE OF E-COMMERCE, PRICE, CAPITAL, BUSINESS TRAINING, AND REGIONAL ORIGIN ON THE INCOME OF CULINARY MSMEs IN DENPASAR CITY
Keywords:
E-commerce, Price, Capital, Business Training, Regional Origin, IncomeAbstract
Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector, play a crucial role in supporting regional economic growth, especially in Denpasar City, which serves as the center of economic and tourism activities in Bali Province. The advancement of digital technology, urbanization, and shifting consumption patterns require MSME actors to adapt rapidly and innovatively in order to increase their business income. This study aims to examine the simultaneous and partial effects of e-commerce, pricing, capital, business training, and regional origin on the income of culinary MSMEs in Denpasar City. Data collection was conducted through questionnaires distributed to 100 culinary MSME business owners in Denpasar. This study employed a non-probability sampling method using accidental sampling as the sampling technique. The data were analyzed using multiple linear regression analysis. The findings reveal that, simultaneously, e-commerce, price, capital, business training, and regional origin have a significant effect on MSME income. Partially, the variables of e-commerce, price, capital, and business training have a positive and significant influence on MSME income. Culinary MSMEs originating from Denpasar City tend to have higher incomes compared to those from outside the city.
Downloads
References
Gustina, L., Novita, W., & Triadi, Y. (2022). The Influence of E-Commerce on Increasing the Income of Micro, Small and Medium Enterprises in Padang City. Journal of Technology and Business Information Systems, 4(1), pp. 152–161.
Rifani, J. (2022). The Role of Micro, Small and Medium Enterprises (MSMEs) in Absorbing Labor in Amuntai City, Hsu Regency (Case Study on Mr. H. Majid's Wooden Furniture MSME). Inovatif Journal of Business Administration, 4(1), pp. 27–34.
Abdullah Oekan & Mulayanto Dede. (2019). Development Issues: A Theoretical Introduction. Jakarta: PT. Gramedia Pustaka.
Paryatmana, INR, & Arka, S. (2024). Analysis of Factors Affecting the Income Level of MSMEs in the Culinary Sector in Kuta District. E-Journal of Development Economics, Udayana University, 13(1), pp. 53-66.
Dewi, NPAP, & Bendesa, IKG (2023). The Influence of People's Business Credit (KUR) and Technology Utilization on the Productivity and Income of Culinary MSMEs in Denpasar City. E-Journal of Development Economics, Udayana University, 12 (11), pp. 771-785.
Polandos, PM, Engka, DS, & Tolosang, KD (2019). Analysis of the Influence of Capital, Length of Business, and Number of Workers on the Income of Micro, Small and Medium Enterprises in East Langowan District. Scientific Periodical Journal of Efficiency, 19(4), pp.36–47.
Andiana, IKAK & Yuliarmi, NN (2022) The Effect of Training and Use of Technology on the Productivity and Sustainability of MSMEs in Denpasar City. E-Journal of Development Economics, Udayana University, 11(4), pp. 1369-1389.
Rahmiyanti, D., & Sari, D. (2022). The Influence of Training, Mentoring and Guidance of PLUT-KUMKM Kupang City on Increasing MSMEs. JIMB Economic Journal, 18(1), pp. 151-168.
Irayani, IGA, & Ayuningsasi, AAK (2021). The Influence of Education Level and Product Type on the Utilization of E-Commerce and Sales Turnover of MSMEs in Denpasar City. E-Jurnal EP Unud, 10(2), pp. 658-685.
Dewi, IAPP, & Indrajaya, IGB (2023). The Influence of E-Commerce Usage, Number of Customers, and Business Capital on the Income of Culinary MSMEs. E-Journal of Economics and Business, Udayana University, 12(11), pp. 2268-2278.
Saputra, IWA, & Suasih, NNR (2023). The Effect of Capital, Working Hours, Length of Business, and E-Commerce on Income of Suckling Pig Business in Denpasar City. E-Journal of Development Economics, Udayana University, 12(11), pp. 748-758.
Firmansyah, D., & Husna, R. (2021). The Influence of E-commerce on Increasing the Income of Micro, Small and Medium Enterprises (Case Study of Chips Business in Bireuen Regency). Scientific Journal of Almuslim University, 13(3), pp.135–141.
Erawati, T., & Pramelia, N. (2022). E-commerce, Innovation, Pricing, and MSMEs Income during the Covid-19 Pandemic. Reslaj: Religion Education Social Laa Roiba Journal, 4(6), 1429–1444
Bernik, M., & Haq, MD (2019). Pricing Analysis to Increase Product Sales (Case Study of Sate Hadori Bandung). Al Tijarah, 5(1), 1–14.
Sintiawati, NPA, & Purbhadharmaja, IBP (2024). Analysis of the Influence of Labor, Capital, Price, and Technology on MSME Income in Denpasar City. E-Journal of Economics and Business, Udayana University, 13(4), pp. 668-681.
Luthfiyah, W., & Rachman, AN (2023). The Influence of Capital, Labor, Price and Length of Business on the Income of Culinary MSMEs in Surakarta City. Student Research Scientific Journal, 1(3), pp. 60–69.
Antara, IMS, & Wenagama, IW (2023). Analysis of Factors Affecting the Income of MSMEs in the Trade Sector, Case Study of Grocery Stores in South Denpasar. E-Journal of Development Economics, Udayana University, 12(12), pp. 843-864.
Wirawan, NGD & Indrajaya, IGB (2019). The Influence of Capital and Labor on Production and Income at Milk Pie SMEs in Denpasar. E-Journal EP Unud, 8 (2), pp. 453-485.
