REVITALIZATION OF THE INDONESIAN POSTAL MUSEUM WEBSITE THROUGH THE DESIGN THINKING APPROACH
Keywords:
Indonesian Postal Museum, Artificial Intelligence, Interactive Website, Design Thinking, Digital ExperienceAbstract
The Indonesian Postal Museum is facing challenges in attracting the attention of younger generations. The purpose of this study is to create an interactive website based on artificial intelligence (AI) that maximizes the user's digital experience. This method will use Design Thinking Approach. Empathize, define, ideate, prototype, and test those the five steps in this approach, which uses a qualitative descriptive approach. To collect data, observation, interviews, questionnaires, and literature review were employed. The research findings indicate that the use of AI features such as chatbots, content personalization, and other interactive components can enhance user engagement online and encourage them to visit the museum in person. It is hoped that this project will serve as a model for digital revitalization for other museums in Indonesia
Downloads
References
Istina, D. (2022). Keberadaan dan fungsi museum bagi generasi z. Jurnal Tata Kelola Seni, 8(2), 95–104.
Jovanić, M., & Čarapina, M. (2024). Application of Artificial Intelligence in the Creation of Web Content. 2024 47th MIPRO ICT and Electronics Convention (MIPRO), 2063–2068. https://doi.org/10.1109/MIPRO60963.2024.10569691
Ntoa, S. (2024). Usability and User Experience Evaluation in Intelligent Environments: A Review and Reappraisal. International Journal of Human–Computer Interaction, 1–30. https://doi.org/10.1080/10447318.2024.2394724
Pande, M., & Bharathi, S. V. (2020). Theoretical foundations of design thinking – A constructivism learning approach to design thinking. Thinking Skills and Creativity, 36, 100637. https://doi.org/10.1016/j.tsc.2020.100637
Rahmasari, E. A., & Haryadi, T. (2022). KAJIAN INTERACTION DESIGN WEBSITE MUSEUM RANGGAWARSITA SEMARANG. 9.
Talukder, M. B. (2024). Implementing artificial intelligence and virtual experiences in hospitality. In Innovative Technologies for Increasing Service Productivity (pp. 145–160). https://doi.org/10.4018/979-8-3693-2019-8.ch009
Sumpeno, S., Zaini, A., Muhtadin, M., Nugroho, S. M. S., Yuniarno, E. M., & Purnama, I. K. E. (2015). Ragam Teknologi Informasi untuk Revitalisasi Museum.
Wild, K. D., & Povroznik, N. (2025). Museums on the Web: Exploring the Past for the Future (1st ed.). Routledge. https://doi.org/10.4324/9781003593515
Yap, J. Q. H., Kamble, Z., Kuah, A. T. H., & Tolkach, D. (2024). The impact of digitalisation and digitisation in museums on memory-making. Current Issues in Tourism, 27(16), 2538–2560. https://doi.org/10.1080/13683500.2024.2317912
