CUSTOMER SATISFACTION AT RR CAFE DELIMA PEKANBARU INFLUENCED BY FACILITIES AND MENU VARIATIONS

Authors

  • Librina Tria Putri Management Study Program, Bangkinang College of Economics, Riau – Indonesia Author
  • Yulizar Baharuddin, Muhammad Nasir Management Study Program, Bangkinang College of Economics, Riau – Indonesia Author

Keywords:

Facilities, Menu Variants, Customer Satisfaction

Abstract

This research aims to determine the influence of facilities and menu variants oncustomer satisfactionat RR Cafe Delima Pekanbaru. The analysis used in this research was multiple linear analysis with a total of 99 respondents. Hypothesis testing is carried out by simultaneous testing and partial testing. Based on the research results, it can be concluded that the facilities and menu variants simultaneously affectcustomer satisfaction. So arepartially the facilities and menu variants have an influence oncustomer satisfactionat RR Cafe Delima Pekanbaru. Facilities and menu variants have a very strong relationship with customer satisfaction with a contribution of 65.90%. Meanwhile, the remaining 34.10% is determined by other variables not included in this research.

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Published

2026-03-04

Issue

Vol. 1 No. 5 (2024): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)

Section

Articles