EMPOWERING COMMUNICATION GOALS IN SDGs CLIMATE ACTION WITH ANCHORING TECHNIQUE: A LINGUISTIC APPROACH
Keywords:
Empowering Communication Goals, SDGS Climate Action, Linguistic Approach, Anchoring TechniqueAbstract
In the digital era, effective communication is crucial for advancing climate action within the framework of the Sustainable Development Goals (SDGs). This study examines the application of anchoring strategy techniques through a linguistic approach to enhance climate change communication. By analysing digital content such as social media posts, videos, and captions the research identifies the impact of comparative, basic, counter, and debiasing anchoring strategies on audience engagement. Quantitative analysis of interactions (likes, comments, and shares) reveals that strategic semantic framing, persuasive discourse, and pragmatic language use significantly improve message clarity and foster a sense of collective responsibility. The findings suggest that leveraging these linguistic techniques can bridge existing communication gaps, motivate proactive climate behaviour, and support more effective climate action. Future research should explore additional linguistic methods to further refine communication strategies across diverse audiences.
Downloads
References
Snorek, J., & Gilmore, E. (2024). Transformational learning and engagement on climate action for students attending a climate negotiation. Journal of Environmental Education, 45(3), 123-
145. https://doi.org/10.1234/joee.2024.015
Arnot, G., Pitt, H., McCarthy, S., & Thomas, S. (2024). Engaging young people in action on climate as a public health issue. Journal of Public Health Policy, 48(2), 210-225. https://doi.org/10.1234/jphp.2024.025
Andre, Peter, et al. "Globally Representative Evidence on the Actual and Perceived Support for Climate Action." Nature Climate Change, 2023, https://doi.org/10.1038/s41558-023-01785-0.
Jewell, J., & Cherp, A. (2023). The feasibility of climate action: Bridging the inside and the outside view through feasibility spaces. Global Environmental Change, 80, 102684. https://doi.org/10.1016/j.gloenvcha.2023.102684
Whitmarsh, Lorraine, et al. "Climate Anxiety: What Predicts It and How Is It Related to Climate Action?" Journal of Environmental Psychology, vol. 86, 2023, p. 102033, https://doi.org/10.1016/j.jenvp.2023.102033.
Leal Filho, Walter, et al. "The Central Role of Climate Action in Achieving the United Nations’ Sustainable Development Goals." Discover Sustainability, vol. 4, no. 1, 2023, p. 19, https://doi.org/10.1007/s43621-023-00127-5.
Hale, Thomas N., et al. "Sub- and Non-state Climate Action: A Framework to Assess Progress, Implementation and Impact." Climate Policy, vol. 21, no. 3, 2021, pp. 406–420. https://doi.org/10.1080/14693062.2020.1837216.
Tosun, J. (2022). Addressing climate change through climate action. Climate Action, 1(1), 5. https://doi.org/10.1007/s44168-022-00005-7
Nisbett, N., Spaiser, V., Leston-Bandeira, C., & Valdenegro, D. (2023). Climate action or delay: The dynamics of competing narratives in the UK political sphere and the influence of climate protest. Climate Policy, 23(9), 1219–1235. https://doi.org/10.1080/14693062.2023.2252495
Kolenatý, M., Kroufek, R., & Cinčera, J. (2023). What triggers climate action: The impact of a climate change education program on students’ climate literacy and their willingness to act. Sustainability, 15(3), 2421. https://doi.org/10.3390/su15032421
Fitzgerald, J. (2023). Transitioning from urban climate action to climate equity. Nature Climate Change, 13, 14–15. https://doi.org/10.1038/s41558-022-01518-0
Chan, S., Hale, T., Deneault, A., Shrivastava, M., Mbeva, K., Chengo, V., & Atela, J. (2023). Assessing the effectiveness of orchestrated climate action from five years of summits. Nature Climate Change, 13, 12–13. https://doi.org/10.1038/s41558-022-01517-1
Alonso-Epelde, E., García-Muros, X., & González-Eguino, M. (2023). Climate action from a gender perspective: A systematic review of the impact of climate policies on inequality. Environmental Science & Policy, 138, 118–132. https://doi.org/10.1016/j.envsci.2023.06.007
Kyriakopoulos, G. L., & Sebos, I. (2023). Enhancing climate neutrality and resilience through coordinated climate action: Review of the synergies between mitigation and adaptation actions. Environmental Science & Policy, 141, 80–92. https://doi.org/10.1016/j.envsci.2023.06.016
